Exclaimer acquires custom booking management software, Periodic


Exclaimer Group today announces the acquisition of Periodic – a major player in the calendaring and appointment scheduling market, based in Bloomington, Indiana.

This new business acquisition enables Exclaimer to enhance its offerings through additional integrated functionality to the email signature real estate.

Using Periodic’s SaaS platform, Exclaimer strengthens its world-class product offering once more by providing a streamlined booking option for customers to use within their email signatures.

This cutting-edge solution facilitates daily tasks more easily – from taking appointments and creating tailored availability display – so consumers can swiftly and seamlessly schedule appointments, allowing them to focus on more important jobs at hand.

Periodic’s fully rounded feature-set provides the following benefits:

  • Easily book, reschedule, cancel, and adjust appointments at the click of a button from within corporate email signatures
  • Tailor appointment links to suit the needs of all industries and cater for a wide range of customer requirements, all while maintaining consistent company branding
  • Universally apply links across all corporate email through the server-side deployment of signature templates

Exclaimer’s enhanced platform further allows companies to optimize the use of corporate email signatures to streamline sales, marketing, and intercompany relations efforts. It also builds on the acquisition of Customer Thermometer at the beginning of 2021, enabling users to integrate feedback and surveys within their email signatures.

Commenting on the deal, Marco Costa, CEO Exclaimer said: “This acquisition will allow our customers to further optimize the revenue opportunities available in their email signatures by driving booked meetings from every email they send. Exclaimer is driving a fundamental shift in what’s possible to embed in personalized emails today. The acquisition is also exciting as it will further drive Exclaimer’s strong expansion in the U.S. market.”

Brad Wisler, Founder and CEO at Periodic commented about the deal: “We couldn’t be more excited about joining forces with Exclaimer. For years, we’ve both been in the business of building real-world connections through online communications. By integrating our unique booking platform with Exclaimer’s email and survey management tools, we will create a one-of-a-kind platform for strengthening relationships between companies and their customers and employees.”