Leading SaaS email signature management


Marco Costa
Jeremy Nicholls


Farnborough, UK

Business Overview

Founded in 2001, Exclaimer is the global market leader for cloud-based email signature management software

Product Strategy

  • The product is a cloud-based, on-premise or hybrid email signature management solution across all users and devices for Microsoft365, Exchange and Google Workspace

  • The product provides clear ROI around brand consistency, compliance, marketing optimization and IT resource savings for nearly 40,000 companies of all sizes

Investment Rationale

  • Exclaimer is the global leader in a large, nascent market with an opportunity to extend value through delivery of ‘dynamic signatures’

  • Farview is working with management to accelerate digital-led customer acquisition, while enhancing engagement from interactive features to create strategic value in email signature