Business Overview

Founded in 2008, the company provides leading brands and retailers the freedom to create compelling digital experiences across all channels at scale.

Product Strategy

• The company delivers a combination of capabilities to manage content at the asset level through retail specific marketing and merchandising workflows, enabling high quality digital experiences across all channels.
• Amplience’s technology has been built in accordance with MACH principles (Micro-services, API-first, Cloud based, Headless) and enables it to be delivered in a highly flexible and scalable solution alongside other best of breed components across the commerce stack

Investment rationale and our role

• Amplience is at the centre of a major shift in technology platforms as ecommerce continues to scale and accelerate.  The company’s focus on scale ecommerce customers creates a solution that delivers on the requirements of the most demanding use cases
• Farview is working with the company to continue the development of its experience based product features and to scale the enterprise oriented go-to-market organisation