Amplience Raises $100 Million in Growth Capital to Drive Dynamic Commerce Experiences


Amplience, the leading commerce experience platform, today announced that it has raised $100 million in Series D funding with an equity investment from Farview Equity Partners, a European growth equity investor, and growth financing from Sixth Street, a leading global investment firm. Existing investor Octopus Ventures also contributed to the capital raise.

This round, which brings total investments in Amplience to $180 million, will be used for continued expansion in the US and globally, and to support development and roll-out of ‘Dynamic Commerce Experience’. This is on the back of 60 percent plus, year-on-year revenue growth in content management revenues.

There is a growing performance chasm between digital leaders who have invested heavily to build their own customer-centric commerce experience infrastructure, and companies still relying on legacy content management and ecommerce systems. Amplience helps its customers to bridge this gap and accelerate their implementation of a modern commerce experience, through using best-of-breed MACH and composable capabilities without sacrificing either business usability or developer productivity.

“At Amplience, our vision has always been to empower commerce, marketing and technology teams to create digital experiences without limits. We give them the freedom to do more through better tools, more powerful APIs and performant content delivery at commerce scale.” said James Brooke, founder and CEO at Amplience. He goes on to say that “As executive members of the MACH Alliance, we’re passionate about supporting our customers make the transition to a Microservices-based, API-first, Cloud-native and Headless (MACH) commerce experience architecture. To that end, we are doubling-down on product investment, and in scaling our global go-to market, customer success and expert services teams.”

Amplience was founded in 2008 and since then has made its mark by simplifying how content and commerce teams at the world’s best brands and retailers, manage and deliver omnichannel commerce experiences. The company has experienced rapid growth in customers, partners, users and revenue and has further expanded into North America, EMEA and APAC.

“When it comes to digital experience, there is a direct correlation between employee satisfaction and great customer outcomes. Our research tells us that 85% of organisations believe that empowering employees leads to greater customer satisfaction, however only 40% of surveyed companies have taken action. It is essential that organizations who aspire to be digital-leaders adopt technology and tools that empower developers and business users. It is the route to revolutionising customer experiences and boosting brand loyalty,” commented Marci Maddox, Research Director for IDC’s Digital Experience Management Software program.

Guy Sochovsky, Partner and Co-founder of Farview Equity Partners, who recently joined the Amplience board of directors, said: “Farview focuses on investing in growth-oriented enterprise technology companies in Europe. Amplience’s mission to reimagine the commerce experience technology stack and user experience using a MACH approach aligns completely with our determination to invest in companies that are disrupting incumbent vendors and re-making the market.”

For more information on the Amplience platform, including Dynamic Content and Dynamic Media, please visit

About Amplience

Amplience is a commerce experience platform that gives B2B and B2C commerce companies the freedom to win in the modern experience economy. Amplience is developer-powered and business-enabled and built on a MACH architecture which delivers a force multiplier in terms of speed, agility and scalability for creating digital experiences. More than 400 of the world’s leading brands use Amplience including Crate & Barrel, Traeger Grills, Ulta Beauty, Coach, OTTO Group, GAP, Currys, Argos and Very Group. Amplience has 200 global employees and has raised $180 million from investors including Farview Equity Partners, Sixth Street and Octopus Ventures. Visit for more information.